It was hard to miss the 12' x 6' banner at the back of the booth.
The whole Focal team sported "Make Work Play" t-shirts with similar iconography.
Activities at each table and desk allowed booth visitors to experience each section of the motto, as well as participate on social media. The event produced hundreds of fans' tweets, Instagrams, and Facebook posts.
Activity books encouraged visitors to participate on social or to spend some time coloring. This allowed the Focal team ample time to talk to each visitor, while keeping waiting visitors occupied and content.