Molly Adair
print.png

Print Work

I love the endless adaptability of digital work, but there's something about print media that I find extremely satisfying. 

For a more complete selection of my work with Focal Upright, visit the Focal media hub.

Focal Upright 2016 Catalog

Focal Upright 2016 Catalog

Most furniture companies have relatively boring catalogs. We wanted to spice things up with a more magazine-like catalog that would keep our potential customers interested and engaged. 

Full file here.

Screen Shot 2016-09-04 at 7.39.11 PM.png
Screen Shot 2016-09-04 at 7.41.32 PM.png
Screen Shot 2016-09-04 at 7.39.30 PM.png
Screen Shot 2016-09-04 at 7.39.35 PM.png
The Playbook

The Playbook

In preparation for talks with potential partners, we wanted to create a document that shed a little more light on the personality of Focal, rather than highlighting the products. 

See the full playbook here.

Screen Shot 2016-09-04 at 7.43.51 PM.png
Screen Shot 2016-09-04 at 7.44.12 PM.png
Product Cut Sheets

Product Cut Sheets

Each furniture product needs its own packet that includes product info and specs. I created cut sheets for each Focal product.

Screen Shot 2016-09-04 at 7.45.19 PM.png
Screen Shot 2016-09-04 at 7.45.26 PM.png
Case Study

Case Study

Partnership Overview.jpg