Awesome blogs that will make you a better marketer
Originally appeared on the SocialProvidence blog
We are ravenous blog content consumers. On average, my inbox breaks down to 30% work-related emails and 70% blog newsletter subscriptions (this is also thanks to Slack). It's very easy to ignore so many newsletter subscriptions or to simply direct them towards the spam folder. We've compiled a list of blogs you won't want to ignore:
Description: Andrew Chen is a startup investor and advisor who regularly spills invaluable knowledge on his blog. His posts on marketing and growth are so good they are applicable to marketing challenges faced by all companies, both large and small. In addition, as an expert blogger, he writes about blogging as well, openly sharing the secrets of his own success.
Topics covered: Startups, growth hacking, blogging, industry and investing
Favorite post: Growing renewable audiences
Frequency: About once a week
Description: The Buffer app is already a staple for us when it comes to scheduling social media content for our clients. We also love the Buffer Social blog. Focused specifically on social media, the blog provides great insights on increasing engagement, growing a following, and using analytics to craft successful posts.
Topics covered: Social media, content creation, time savers, growth through social
Description: In college, I was taught over and over that the best brands are those that engage in "storytelling." Contently's blog, the Content Strategist, wholeheartedly embraces this belief and has created an awesome blog that focuses on content as storytelling. They divide posts both by topic and by type of article, including:
- Features - long-form stories
- Trends - charts, tips, and Buzzfeed-esque lists
- Guides - eBooks, trends, and studies
Topics covered: Content marketing, brands, storytelling, future of content
Favorite post: How IKEA Became Kings of Content Marketing
Description: HubSpot is an inbound marketing and sales software. Their marketing blog is worth checking out, even though their newsletters are quite frequent - on average I receive three emails from them a day - but their topics are highly specific and can be really useful. If I'm looking for a particular topic, such as why viral campaigns are successful or how typography can help your content design, odds are that I've gotten an email newsletter about a similar blog topic. Be warned: three times a day does clutter the inbox.
Topics covered: Inbound marketing, content creation, social media, blogging
Favorite post: 7 Current Design Trends Every Marketer Should Know
Frequency: Three times a day
Description: We've talked before about how we're huge fans of Product Hunt. The platform makes it easy to find cool products that fit a wide range of descriptions. PH's daily newsletter provides curated lists and the top products each day. Their newsletter is less of a blog or article format and more of a roundup, which makes for a quick, easy read.
Topics covered: Products, startups, tech, design
Favorite post: Uber for X