Thoughts

If a user feels passionate enough about your product to post on social media about a positive experience, you have received the highest compliment and the ideal social engagement. At this point, many marketers will pat themselves on the back and move on. This is a missed opportunity. When an individual willingly writes a testimonial about your product, the review can increase other users' brand loyalty.

All consumers exist on a brand loyalty scale. Though the majority of people fall in the bottom of the pyramid, you should work on strengthening relationships with your active users.

We are ravenous blog content consumers. On average, my inbox breaks down to 30% work-related emails and 70% blog newsletter subscriptions (this is also thanks to Slack). It's very easy to ignore so many newsletter subscriptions or to simply direct them towards the spam folder. We've compiled a list of blogs you won't want to ignore:

Facebook arms you with an incredible amount of information. When tailoring an advertising campaign, you can create a target audience ranging from 6 million soccer moms all the way down to 3,800 casual football fans in the Bay area who enjoy Bon Iver and drink coffee (yes, you can actually create this audience.) With so much information at your fingertips, it's easy to get caught up in creating a highly targeted audience - targeting your ads at the perfect group of people who will love your product. But often overlooked is the importance of visuals and copy that go into those ads.