Molly Adair

Thoughts

Creating a positive user feedback loop

If a user feels passionate enough about your product to post on social media about a positive experience, you have received the highest compliment and the ideal social engagement. At this point, many marketers will pat themselves on the back and move on. This is a missed opportunity. When an individual willingly writes a testimonial about your product, the review can increase other users' brand loyalty.

All consumers exist on a brand loyalty scale. Though the majority of people fall in the bottom of the pyramid, you should work on strengthening relationships with your active users.

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Awesome blogs that will make you a better marketer

We are ravenous blog content consumers. On average, my inbox breaks down to 30% work-related emails and 70% blog newsletter subscriptions (this is also thanks to Slack). It's very easy to ignore so many newsletter subscriptions or to simply direct them towards the spam folder. We've compiled a list of blogs you won't want to ignore:

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How to make perfect ad visuals on social media

Facebook arms you with an incredible amount of information. When tailoring an advertising campaign, you can create a target audience ranging from 6 million soccer moms all the way down to 3,800 casual football fans in the Bay area who enjoy Bon Iver and drink coffee (yes, you can actually create this audience.) With so much information at your fingertips, it's easy to get caught up in creating a highly targeted audience - targeting your ads at the perfect group of people who will love your product. But often overlooked is the importance of visuals and copy that go into those ads.

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The truth about Vox's donation vs. disease infographic: It's innacurate

This week I came across a Vox article from August 20th on the truth about the ice bucket challenge. Author Julia Belluz asserts that we are more likely to donate money to attractive charities like Race for the Cure and Movember, ultimately neglecting the causes that are killing a larger number of people. She provides an infographic comparing the size of donation to number of deaths, demonstrating that we pay the most attention to breast cancer and ignore the issue of suicide. The graph features an enormous purple circle demonstrating the massive killer that is heart disease, yet the amount of donations towards curing heart disease is a relative smidge on the graph -- and that smidge is still far larger than the speck representing donations towards suicide prevention.

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Two Buck Chuck and Internet Laziness

Recently, a few articles about the origin of Trader Joe's "Two Buck Chuck" have been floating around Facebook. After first clicking on someone's "Ew OMG srsly NEVER buying 2 buck chuck again!!" post which led me to this Thought Catalog article, I was totally intrigued. Not by Chris Knox's claims of overripe grapes and rat bodies, but instead by the lack of evidence behind his assertions. Not that I believe Thought Catalog to be the most hard-hitting of news sources, but it struck me that if any organization were to accuse a company of such a thing, surely there has got to be some sort of investigation behind it.

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