If a user feels passionate enough about your product to post on social media about a positive experience, you have received the highest compliment and the ideal social engagement. At this point, many marketers will pat themselves on the back and move on. This is a missed opportunity. When an individual willingly writes a testimonial about your product, the review can increase other users' brand loyalty.
All consumers exist on a brand loyalty scale. Though the majority of people fall in the bottom of the pyramid, you should work on strengthening relationships with your active users.Read More