Venture for America (VFA) recently redesigned their website and with it launched a new section of the website called "The Build Something Toolkit." They wanted to create a unique branding style for this section of the website, while still tying in the VFA brand standards.
We settled on a hand-drawn doodle look, with imperfect handwriting and sketchy lines.
Copy and illustrations done by me.
I created an icon for each step in the process. See more below and check out the toolkit for the full effect.